Ad Psychology Shortcuts

Ad Psychology Shortcuts

How to Use the ‘Mirror in the Frame’ Trick for Ads That Feel Like a Friendly Nudge, Not a Hard Sell

Learn the 'Mirror in the Frame' trick to create ads that feel like friendly advice, not aggressive sales pitches. This guide explains the psychology b...

Ad Psychology Shortcuts

The Velcro Rule: Why Your Ad Sticks Better When You Borrow a Brain's Own Shortcuts

Imagine your ad is a piece of Velcro. The hooks are your message, but the loops are already in your audience's brain. The Velcro Rule explains why ads...